Latest stats from the Pew/Internet & American Life Project Online Video study, published yesterday:
- 57% of adults (30-49) are now users of online video, rising to 76% for 18 to 29s
- 31% of 18 to 29s watch online video at least daily
- Top 5 genres / categories (in order of ranking): 1) News [except for younger adults]; 2) Comedy; 3) TV or Movies; 4) Music; 5) Sport
- 57% of online video viewers share links for the material they’re watching, rising to 2 in 3 for 18 to 29s
- For young users social networks are the destination of choice for video watching – 73% of them do this
- 62% of those surveyed prefer ‘professionally-produced’ video content; though this reduces to 43% for younger males
- Just 7% have paid for accessing video content online
