16 to 29s would happily live without TV

17 07 2007

Over three quarters of 16 to 29s worldwide would rather live without TV than the internet, according to New Paradigm research referenced by e-marketer. Whilst the methodology of the study may have been a little self-selecting, given that it was conducted online, there is a ring of truth about the finding that half of those surveyed find media portrayal of teens and young people too negative.

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18 07 2007
Online viewing on the rise, but TV still in rude health; study « The Beyondness of Things

[…] rise, but TV still in rude health; study 18 07 2007 Just a day after New Paradigm’s bleak assessment that 16 to 29s would rather have the internet than TV, Nielsen and the Cable & […]

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