IPTV business models which work?

25 07 2007

Some good observations on differentiation in the IPTV market in this post over on Daily IPTV.

The key points:

– Telcos’ biggest priority is to reduce churn, so the emphasis should be on packaging of an appropriate triple / quad play offer; content from familiar broadcasters serving the area is a must, but a richer content offer may be secondary.

– For new start-ups or brands with less consumer resonance, getting the content offer right is primary.

– In either case, distribution QoS is something any operator should understand well before considering launching any product. Emerging ‘over-the-top’ offers from content aggregators like Joost could be undermined by roadblocks in network capacity (see yesterday’s post on the Joost / Level 3 announcement).




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