Online video usage enters majority

26 07 2007

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Latest stats from the Pew/Internet & American Life Project Online Video study, published yesterday:

– 57% of adults (30-49) are now users of online video, rising to 76% for 18 to 29s

– 31% of 18 to 29s watch online video at least daily

– Top 5 genres / categories (in order of ranking): 1) News [except for younger adults]; 2) Comedy; 3) TV or Movies; 4) Music; 5) Sport

– 57% of online video viewers share links for the material they’re watching, rising to 2 in 3 for 18 to 29s

– For young users social networks are the destination of choice for video watching – 73% of them do this

– 62% of those surveyed prefer ‘professionally-produced’ video content; though this reduces to 43% for younger males

– Just 7% have paid for accessing video content online

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