To pre-roll or post-roll, Google speak (but in muted tones)

1 08 2007

Much discussion in the TV and ad industries focusing on the type and duration of online video ads which work: nobody quite seems to know yet. So interesting to observe, that neither do Google (or if they do, they’re remaining tight-lipped about it).

NewTeeVee quotes Google’s Susan Wojcicki, vice president of product management:  “We are still in the process of trying different things… There is going to be a lot of experimentation. We shall see how and where the market evolves to.” The report goes on to say that Google’s current focus is on in-stream ads but it is looking at different overlays or ways to put ads at the bottom of the video, banners around video, or or even simply opting for ads that are companion banners to the video clips

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