Discovery ramps up online video strategy, but with baby steps

3 08 2007

Discovery Networks is to stream full-length episodes of its most popular series available for online catch-up. According to TV Week, only a handful of shows, such as Meerkat Manor, will initially be posted and, in a somewhat luddite move, a day after they have been premiered on cable TV.

Online episodes will feature pre-roll commercials and be delivered through a player provided by Move Networks.

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