Yahoo! overhauls online video

3 08 2007

Yahoo! is to revamp video across its site by year end, say Bloomberg. Music videos, movie trailers, television shows and sports highlights are among the features that will be available on the new site, in a move aimed at attracting more video-hungry users to Yahoo!

Currently Yahoo! share of online video traffic in the U.S. is just 4.6% (vs. Google/YouTube accounting for 21.6% and Fox/MySpace taking 8.1% of traffic).

This Bear Sterns briefing note on Yahoo!, suggests the company focus its activity on social networks, in order to build site stickiness. It also notes that social networks now account for 60% of global online traffic.

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