Microsoft and BT to offer IPTV via Xbox in U.K.

10 08 2007

BT Vision customers who also own a Xbox will be able to access the subscription IPTV service before the end of the year, report 360gamer.

Microsoft already provides the software powering the BT Vision service: a DVR-enabled Freeview set-top box with VOD delivered via IP.

The service launched at the end of 2006 and, despite a broadening content offer , has struggled to significantly grow its customer base, which stood at 20,000 households last month. The company hopes that last month’s launch of BT Vision Sport, a near-live catch service offering Premiership football, will accelerate take-up. In its coverage, The Independent states that BT is connecting new customers to the Vision service at the rate of 2,500 per week, a trend which, if maintained, will see the customer base grow to 80,000 households by the end of 2007.

The pairing of BT Vision with Microsoft Xbox is a filip for both companies: BT is able to extend the appeal of its service to game players, while Microsoft gets an off-the-shelf solution for video content on its consoles in the U.K., an area with which it has encountered difficulties, resulting in delays to the European VOD offer for Xbox Live Marketplace.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: