Video streaming v. downloads, the debate rumbles on

10 08 2007

With 20% of global internet traffic comprising video streams served by YouTube, consumers are certainly making their views on the subject clear.

The Seattle Times quotes from a couple of pieces of recent research:

Only 16 percent of consumers downloading videos from the Internet were happy with the experience, only 13 percent said the pricing is reasonable and fewer than one in five will do it again in the future, according to one study by Parks Associates.


While The Diffusion Group found that 29 percent of adult Internet users are “likely” to buy a movie download if they could burn it to a DVD, but only 6 percent said they “definitely would” purchase a download-to-burn (D2B) flick.

What the report fails to discuss is the trade off between instant gratification (streaming), which is a no-brainer when it comes to clips or highly-perishable content such as news and sport reports v. the potentially superior picture quality offered by downloads, which lends itself to full-length programs or movies.

Then there’s the economic dimension: serving up millions of streams is a costly business, while using p2p downloads immediately shifts the burden of distribution on to users.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: