BT Vision take-up accelerates

25 08 2007

The BT Vision IPTV service has more than doubled its subscriber base, according to unofficial figures published by Brand Republic yesterday.

Subscribers currently stand at 44,000 — slightly ahead of earlier estimates. At current growth rates, the installed base should easily break 100,000 U.K. households by Christmas.

BT has begun a national advertising campaign, with a particular emphasis on its sport package, including Premiership football. While the service remains a relative minnow v. pay TV platforms like Sky and Virgin Media, BT has succeeded in driving customer take-up for IPTV where others, such as Kingston Communications and Tiscali U.K. (nee HomeChoice) have failed.

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