Blinkx to offer ‘Prom Queen’ sequel, expands niche titles

30 08 2007

Blinkx, the self-styled ‘world’s largest video search engine’ has unveiled a raft of new content partnerships in the past couple of days, including the sequel to Prom Queen, the Emmy-nominated online drama produced by Michael Eisner’s Vuguru new media studio.

Starting today, new two-minute episodes will be available via Blinkx, with further episodes added daily during the three-week series run. Blinkx and Vuguru will share revenue, based on number of views.

More than 15 million people watched the first series when it premiered last Spring, with the majority of traffic driven through an exclusive premier window with MySpace.

In an announcement on Tuesday, Blinkx said it had signed 28 new content partnerships with niche and specialist content providers, expanding still further the breadth and depth of its offer.

Broadband TV channels Cycling TV and Wedding TV are among the new partners, alongside music video site Eye Music Network and professionally-produced video travel guides from GeoBeats

Last June it was reported that Blinkx is working on its own video aggregation service to rival Joost, due to launch this autumn.

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