Why size matters :)

31 08 2007

Perhaps a general excuse for a syndicated feature on the brave new world of online TV and video, but this piece from AP makes an interesting, yet also baldly obvious, observation that online video viewers expect a full-screen, televisual experience, rather than watching something which judders in a console the size of a postage stamp.

Particularly telling are the straplines employed by incumbent services:

Babelgum’s slogan is: “TV experience, Internet substance.” Veoh touts: “VeohTV makes watching Internet as simple as watching television.” Joost simply states: “The new way of watching TV.”

Which suggest that out of the three quoted, two get it and are playing the long game on anticipated mainstream usage, while Babelgum is clearly speaking more directly to the early adopter audiences which forms the user bases of all three offers.

The report also cites A poll conducted by AP and Time Warner Inc.’s AOL from last September, which found that only one in five online video viewers have watched or downloaded a full-length movie or TV show. Arguably both dated and self-serving given the commissioners of the study.

What’s without a doubt, as the piece highlights, is that  TV and PC environments are merging. It will take 10-20 years, according to the report for them to fully converge, the report adds, perhaps a subjective judgment, given the speed of change both within the service, technology and device landscapes and broad underestimates of consumer adoption.

TV viewing is one of the most deeply-entrenched habits witnessed by humankind, after the other thing, change is beginning to happen quite profoundly among both younger and yonug-at-heart consumers, but the mainstream majority will likely take longer than the VC-backers and hyping-journos would like to believe. This isn’t an uncertain world, merely one which is shifting distribution mechansim.

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