What keeps ad execs awake at night?

3 09 2007

Great selection of quotes in this Adweek piece, including Carat CEO Sarah Fay:

“Advertising avoidance. I sit on TiVo’s advisory board and the statistics are ominous: 50 percent of TiVo owners skip nearly all advertisements. Their IRI panel shows this is affecting purchase behavior significantly. This behavior also indicates a general rejection of advertising. The marketing industry has to be faster in catching up with the consumer and innovating to counter this trend.”

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