NewsCorp.: TV shows to stay on iTunes

12 09 2007

Following last month’s decision by NBC Universal to end supplying iTunes with download-to-own TV shows, speculation had grown over the future of other contracts coming up for renewal.

NewsCorp. prez Peter Chernin yesterday confirmed that the company has no plans to take its shows off iTunes, but has called on Apple to be more flexible about its approach to pricing.

“Right now we have a perfectly good relationship with Apple,” Chernin told Reuters. “But let me say this, we’re the ones who should determine what the fair price for our product is, not Apple.”

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