Burns bypasses theatrical for latest release

26 10 2007

A rallying call to independent film makers all over the world: Emmy award-winning writer Ed Burns has shunned theatrical distribution for the premiere of his latest comedy drama Purple Violets, in favour of exclusive availability on iTunes, reports Variety.

“The specialized movie business has changed so dramatically in the last five years,” Burns said. “My style of filmmaking is dying on the vine. These small, talky movies have a hard time finding an audience theatrically, so you need to adapt.  There are still people who want to see this nontraditional type of film, and now there are nontraditional ways to get them out there.”

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