TV – the end is nigh (well, not quite)

8 04 2008

Some interesting stats on more advertiser money moving into online (no brainer), but exaggerations of linear TV’s demise are again exaggerated…

Britain is the most developed online advertising market in the world and spend looks set to overtake that for TV by the end of next year, according to yesterday’s report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre

Last year’s 38 percent online ad growth was driven by the rising number of people online, the introduction of cheap laptops and the growing popularity of catch-up TV on the Internet through services such as Channel 4’s 4oD [have they never heard of BBC iPlayer??] – commented Reuters.

Guy Phillipson, IAB chief executive, believes a changing web audience helped, with women aged between 25-34 spending more time online than men, together with more over-50s logging on to the internet – added The Guardian.

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