Australia’s ABC launches online video destination

3 12 2007

Following the trend from major TV broadcasters around the world to launch branded video players, Australian public service net the ABC has today unveiled ABC Now.

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The service aggregates national and local TV, radio and news content from the ABC into a single downloadable player application. The PC version, built with Flash 8 and MProjector, has just been released in Beta, with a Mac version to follow “soon”.

Unlike equivalent services, such as the BBC iPlayer, ABC Now’s initial content offer is far less ambitious: alongside news, weather and sport bulletins the roster of popular TV shows features home-grown productions, such as The 7.30 Report, At the Movies, The Cook and the Chef, Gardening Australia, Enough Rope, Good Game, Insiders, Media Watch and The New Inventors.

But ABC Now does also include a selection of vodcasts – something BBC iPlayer doesn’t.

In a final twist of irony, offering a broader selection of programmes the ABC shows is doubtless down to the BBC’s commercial arm, BBC Worldwide, which licenses many of the corporation’s most popular shows and formats to the Aussie PSB.