Don’t want to be targeted, contextualised, watched? Get Firefox

3 09 2007

The International Herald Tribune reports on the AdBlock Plus plug-in for the Firefox browser and its “potential for extreme menace to the online advertising business model”.

The program creator claims 2.5 million users have so far installed the app., hardly a big enough figure to yet worry the likes of Google; but with its user base growing by 300,000 to 400,000 a month, this may soon change.