The workhorses behind online video

13 08 2007

Dan Rayburn’s post on businessofvideo.com is worth a look if you’re a tad skeptical of the market share claims made by content delivery networks (CDNs), the companies which optimise online content delivery by caching and routing requests for the assets which are in highest demand.

For instance, market leader Akamai was quoted in two separate articles last week as having a market share of 60% and 80%. Even the report from market analyst Frost & Sullivan (see below) may be based on a methodology which falls short of revealing the true picture.

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Numbers, schnumbers, Mr Rayburn argues: these companies should focus on sustainable business plans rather than the amount of real estate they occupy on a pie chart.

Given 30% has been wiped off the value of Akamai since late last month, he has a point.

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Jupiter Research: delivering great online video

8 08 2007

The Importance of Delivering a Great Online Video Experience, a briefing note by market analysts Jupiter Research is now available free-of-charge, thanks to sponsorship by Akamai.

Unsurprisingly, given that Akamai is in the market to sell streaming infastructure, the report concludes that slow-to-start and constantly-buffering online video are among the biggest sources of consumer frustration.

The survey of online 2,319 online consumers claims that around a third of broadband users are interested in watching full-length TV shows and movies on the web; though short-form content such as news packages and music videos still seems to be winning more hearts and minds.

Portals and video-sharing sites get top ranking for sourcing online video, with just under a third saying they’d consider looking on a TV program or channel website (interestingly, women show a greater preference for such destinations than men).

Just under half of consumers say they prefer watching video on a TV screen, which begs the question: why does true convergence remain so painstakingly illusive? (answers on the back of an inter-operable postcard, please).