News and the disconnect with younger audiences

30 07 2007

News outlets and news divisions within larger broadcasters keep trying, but somehow 18-34s don’t want their product. News may, for now at least stateside, remain the most popular destination for online video, but a lack of audiene-segmented metrics skew the balance.

So it’s no surprise that paidContent (which, incidentally, announced the introduction of a U.K.-focused service today) highlights the news that Associated Press is to bring down the shutters on its asap service, skewed to younger audiences, after two years.

The use of primary colour schemes wasn’t enough to keep young ‘uns in. Damn those pesky youngsters…