Online TV: mind the gap(s)

8 09 2007

Warner Bros. has finally relented to pressure from Walt Disney Co.’s ABC network and granted on-demand streaming rights for shows it produces for the latter, the strongest suggestion yet that the nets are sensitive to consumer feedback over why some shows are offered for online catch-up, while others aren’t.

Under the terms of the two-year deal, ABC will stream Warner-made shows via ABC.com and keep all ad revenue during the first year. In year two, Warner retains all revenue and gets to offer the same shows on a download-to-own basis, for on-demand streaming and as DVD box sets. Is it just me thinking that ABC ended up with the better side of the deal?

Since its launch in September 2006, the player has streamed all or part of 134 million episodes, ABC data shows. ABC was the first U.S. broadcast network to offer its prime time shows for free on the ad-supported player.

The most interesting part of the deal, however, is that in year two, all of the shows offered by Warners will continue to be branded in ABC’s colours, with viewers given pointers back to ABC’s site.