Disney’s Club Penguin: update

3 12 2007

Following Disney’s up to US $700 million acquisition of kids’ social network Club Penguin back in August, the company sees the U.K. as a key European market, following news that it is readying plans for a Brit flavour of the service by the middle of 2008.

“Club Penguin has already attracted a significant audience in the UK with its North American service, but we believe there is a real demand in this market for a safe online community destination for children that has local relevance,” Walt Disney Internet Group, EMEA, senior VP and MD Cindy Rose told C21.

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Disney bags kids social network

2 08 2007

club_penguin.pngThe Walt Disney Company has paid US $350 million, potentially rising by the same amount again based on performance over the next two years, for pre-teens social network Club Penguin.

Launched in late 2005, the service provides an ad-free, snow-covered virtual world for six to 14-year-olds to interact with eachother. Following the takeover, Club Penguin will be re-named Disney Club Penguin and be used to cross-promote other Disney properties.

Last reported figures state 700,000 subscribers (each paying $5.95 / month) and 12 million active users, mainly based in North America; though post-acquisition Disney has big plans for expanding the property in Asia and Japan. Competitors include Webkinz, Stardoll, Gaia, Habbo Hotel and Viacom-owned Neopets.