YouTube may need to re-brand as SueTube

7 08 2007

First came Viacom’s US $1 billion action against YouTube, then the U.K. Football Association and music publisher Bourne piled in.

Now others including the U.S. National Music Publishers Association, the U.K. Rugby Football League and the Finnish Football League Association have joined the class action.

Rumblings from Japan too, where a consortium of television, music and film companies is saying that the video sharing site isn’t doing enough to counter copyright infringment. This time it hasn’t turned legal, yet, but the criticism adds to a growing clamour that Google is dragging its heels over the introduction of content-fingerprinting technology.

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YouTube copyright filters from next month

31 07 2007

YouTube is to introduce a new content-fingerprinting technology as early as next month, reports Media Post. The disclosure came during a preliminary hearing in Viacom’s US $1 billion copyright infringement action against Google/YouTube.

Viacom attorney Donald Verrilli applauded the initiative but said it wouldn’t be appeased by this promised cure-all, the report adds. “We’d have been a lot happier if they’d put this in place when they launched,” he said.

The technology will be as sophisticated as fingerprint technology used by the FBI, claims the Associated Press, adding that the technology will copyright owners to provide a digital fingerprint that within a minute or two will trigger a block from YouTube whenever someone tries to upload a copyright video without permission.