The first YouTube election

23 07 2007

So US voters are to be alllowed to put questions to presidential hopefuls via CNNs link-up with YouTube , a move BBC News suggests is “a transformational moment”. Just as media companies are gravitating towards social networks, chasing younger consumers who are shunning traditional outlets, so too the trend is increasingly being aped by politicians (witness the UK’s Labour government channel on YouTube). Will it emancipate the non-white vote so disgracefully under-represented last time round? Think technology, think broadband adoption, think social class and therein lies the answer. So transformational for some…