Rollout of the Xbox Live Marketplace VOD service for European countries will be staggered, according to this report. “It’s going to be a country at a time. We’re going to have to get it right for each country; the rights, as well as the operation and localisation for each country,” said Xbox Live general manager JJ Richards.
“That will be our implementation rollout. So rather than hold everybody up we’d rather turn on France when we get enough French content and French rights, we’ll turn on the UK when we get UK, we’ll turn on Italy when we get Italy,” he added.
The Beyondness of Things 