LonelyGirl15 takes a final bow

3 08 2007

The finale of LonelyGirl15 screens today and MySpace has bagged an exclusive 12-hour premiere window. The site will also offer compressed catch-up minisodes for those who want to recap on the backstory.

The exclusive window builds on an earlier experiment by MySpace, aiming to build appointment-to-view online. From April-June MySpace featured premiere episodes of Prom Queen, created by Michael Eisner’s Vuguru. Again, episodes were made available exclusively to MySpace for the first 12 hours.