Disney is to offer movies on a download-to-rent basis via Microsoft’s Xbox Live Marketplace service (see also), including titles from its Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures and Miramax Films studios.
“We’re always looking for more ways to let people experience our films,” said Dan Cohen, executive vice president of pay television and interactive media for Disney-ABC Domestic Television, in the announcement. “With the millions of Xbox 360 consoles in living rooms today with a direct, high-speed Internet connection, Xbox LIVE really has become a terrific device for the delivery of digital entertainment content.”
Microsoft has revealed that in the seven months since the service launched, nearly 10 million movies and TV shows have been downloaded via the service, which now features 2,350 hours of “premium entertainment content” from 15 partners.
The VOD service is currently exclusive to the US market, Xbox users in Europe and Canada can expect it to be introduced by the end of this year.