Online video ASP Brightcove is beefing up its UK business with the announcement of a raft of new content partners. Emap, Sony BMG, Hachette Filipacchi and IPC Magazines join existing partners, such as Reuters, MTV Networks, Warner Music and ITV Local. What’s particularly noteworthy is to see more print publishers expanding their digital presence and making the leap in to richer media through the addition of video content.
Emap will be offering ad-funded vids under its Heat magazine masthead, while IPC’s offer is based on content from Nuts magazine — given that both are heavily-skewed towards young males it speaks (predictable) volumes about who they see as the heaviest online users.
More interesting is Hachette’s video-driven version of Elle magazine. Clearly Hachette have taken note of Nielsen/NetRatings assertion back in May that women are the single most prevalent online demographic group; though I suspect that the catwalk models featured in its video features will continue to appeal equally to male users 🙂
The expansion of Brightcove’s UK business is a prelude to ramping up its presence in Europe and Asia “in the not too distant future,” said the company’s CEO Jeremy Allaire.
More coverage from The Independent here.