YouTube may need to re-brand as SueTube

First came Viacom’s US $1 billion action against YouTube, then the U.K. Football Association and music publisher Bourne piled in.

Now others including the U.S. National Music Publishers Association, the U.K. Rugby Football League and the Finnish Football League Association have joined the class action.

Rumblings from Japan too, where a consortium of television, music and film companies is saying that the video sharing site isn’t doing enough to counter copyright infringment. This time it hasn’t turned legal, yet, but the criticism adds to a growing clamour that Google is dragging its heels over the introduction of content-fingerprinting technology.