Jupiter Research: delivering great online video

8 08 2007

The Importance of Delivering a Great Online Video Experience, a briefing note by market analysts Jupiter Research is now available free-of-charge, thanks to sponsorship by Akamai.

Unsurprisingly, given that Akamai is in the market to sell streaming infastructure, the report concludes that slow-to-start and constantly-buffering online video are among the biggest sources of consumer frustration.

The survey of online 2,319 online consumers claims that around a third of broadband users are interested in watching full-length TV shows and movies on the web; though short-form content such as news packages and music videos still seems to be winning more hearts and minds.

Portals and video-sharing sites get top ranking for sourcing online video, with just under a third saying they’d consider looking on a TV program or channel website (interestingly, women show a greater preference for such destinations than men).

Just under half of consumers say they prefer watching video on a TV screen, which begs the question: why does true convergence remain so painstakingly illusive? (answers on the back of an inter-operable postcard, please).