Discovery ramps up online video strategy, but with baby steps

3 08 2007

Discovery Networks is to stream full-length episodes of its most popular series available for online catch-up. According to TV Week, only a handful of shows, such as Meerkat Manor, will initially be posted and, in a somewhat luddite move, a day after they have been premiered on cable TV.

Online episodes will feature pre-roll commercials and be delivered through a player provided by Move Networks. launches HD streaming video

29 07 2007


US network ABC rolled out the Beta of its high-definition online video streaming service last Tuesday, offering four episodes from a selection of its most popular prime time shows. Each episode features pre-roll, non-skippable commercials.

A minimum connection speed of 2 megabits per second is needed, as well as a downloadable player provided by Move Networks ; though access is geo-IP restricted to those in the U.S.

The Beta launch of the ABC HD channel follows the announcement of the service last May, with the offer to be beefed up in September. has more than doubled its user base during the last year, with ComScore Media Metrix reporting 14.6 million unique viewers in May 2007.