Microsoft’s ploy to catch-up with the social nets

27 07 2007

Microsoft was a pioneer when it came to bringing instant messaging into the mainstream, arguably the forerunner to today’s social nets phenomenon. But its MSN portal today looks as if it should be a curiosity unearthed on the Antiques Roadshow. Not for long, if you take at face value comments from Todd Herman, MSN’s director of advertising and biz dev, in this interview.

The piece is peppered with some great observations, such as how NBC’s use of short-form video on the web is attracting viewers who might otherwise shun TV news and “out Tivoing TiVo”, as well as Microsoft’s ‘Project Warhol’, aiming to bring more consumer-generated content to the MSN site. Still, the interview is more than a year old and we’re yet to witness significant delivery against Warhol, an initiative Microsoft have thus far been uncharacteristically enigmatic about.

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MSN sets a new online video record

8 07 2007

liveearth.jpg

MSN has disclosed that it had served 10 million video streams by 15oo hrs eastern during yesterday’s Live Earth event, yielding “the most simultaneous viewers of any online concert ever”. I’ll update this post should consolidated figures emerge. This compares with around 5 million unique accessing AOL video streams of Live 8 in 2005, peaking at 175,000 simultaneous video streams; while the BBC’s World Cup streams attracted 1.7 million requests for live games.