Newsite, the ‘YouTube killer’ online video JV between NewsCorp. and NBC Universal has taken the wraps off its official name: Hulu.com.
A holding page has gone live, trailing a by-invitation beta launch in October (anyone can sign up, when the account gets activated will presumably be determined by capacity).
“We just wanted a name that is short and easy to spell. We like the idea that it rhymes with itself. We wanted a fun name. It captures the spirit of what the team and the service is like,” Hulu spokeswoman Christina Lee told Reuters. “It doesn’t have a definition in the dictionary.”
With a name like that it’s clear that the site is going after a younger-skewing demographic, concurring with these findings from advertising.com that the largest market for online catch-up TV is 18 to 34s.