Online video ads which work: the first answers emerge

13 08 2007

The Wall Street Journal claims evidence is mounting around which online video advertising formats work, predicting that experimentation during 2007 will give way to the serious money moving in during 2008.

Graphic overlays and ads surrounding online video player consoles are among the formats believed to have the greatest impact with consumers so far. The piece also cites research from Ogilvy Interactive, which suggests that contextual ads have three times the rate of cut through.