Gimme more online video, just don’t make me pay

5 12 2007

U.K. law firm Olswang has published its annual Convergence Report, tracking British consumer attitudes to online and on-demand services. This year’s study reveals that almost a third of broadband users are regular consumers of online TV or movies – but they don’t want to have to pay for the content.

When the ‘Kangaroo’ JV between the BBC, ITV and Channel 4 launches next year, it’ll be interesting to see what mix of business models are offered.

In a related development, BT is experimenting with ad-funded VoD on its Vision IPTV service. A sign that PPV is RIP?

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