U.K. law firm Olswang has published its annual Convergence Report, tracking British consumer attitudes to online and on-demand services. This year’s study reveals that almost a third of broadband users are regular consumers of online TV or movies – but they don’t want to have to pay for the content.
When the ‘Kangaroo’ JV between the BBC, ITV and Channel 4 launches next year, it’ll be interesting to see what mix of business models are offered.
In a related development, BT is experimenting with ad-funded VoD on its Vision IPTV service. A sign that PPV is RIP?