LonelyGirl15 takes a final bow

3 08 2007

The finale of LonelyGirl15 screens today and MySpace has bagged an exclusive 12-hour premiere window. The site will also offer compressed catch-up minisodes for those who want to recap on the backstory.

The exclusive window builds on an earlier experiment by MySpace, aiming to build appointment-to-view online. From April-June MySpace featured premiere episodes of Prom Queen, created by Michael Eisner’s Vuguru. Again, episodes were made available exclusively to MySpace for the first 12 hours.

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More online TV premieres

12 07 2007

US cable network Lifetime has partnered with Yahoo! TV to show full episodes of its new dramas A Side Order of Life and State of Mind prior to their boradcast airing. It’s an expansion of Lifetime’s earlier deals with Yahoo! TV, which saw sneak previews of Army Wives offered via the portal.

Other US nets which have experimented with online premieres include CBS, which streamed Jericho on Yahoo! and NBC, which offered Studio Sixty on the Sunset Strip via AOL.