Paradigm shift redux

17 08 2007

Back in April, I remarked to colleagues that Sir Martin Sorrell’s disclosure that WPP’s ad spend was 50:50 between traditional and new media marked the tipping point of a fundamental paradigm shift in the media landscape.

Henry Blodget’s excellent toplines on Silicon Valley Insider demonstrate that, stateside at least, the trend is only accelerating:

  • US advertising revenue at 4 big online media companies–Google (GOOG), Yahoo (YHOO), AOL (TWX), and MSN (MSFT)–grew by $1.3 billion in Q2, or 42%.
  • US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%.