Setanta challenges Sky’s sport offer; bows broadband channel

31 07 2007

There’s been a flurry of multi-platform activity from Irish sport broadcaster Setanta, which yesterday revealed that it is to launch live soccer coverage and a library of archived TV sport via its Setanta By Broadband service.

The new service costs £7.99 per month, compared to the £43.99 per month which satcaster Sky charges for its full complement of premium sport channels.

Setanta has also agreed linear carriage deals with the BT Vision IPTV service and cable platform Virgin Media.