Bebo becomes U.K.’s favourite social network

17 08 2007

ComScore has released its U.K. internet traffic figures for July, showing visits to Bebo up 63% from the beginning of 2007, making it the most visited social network site in Britain. While Bebo tops last month’s rankings, it’s the growth of rival Facebook which is more astonishing: up 366% from the start of the year.

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Online video lures 73 million Americans during July

16 08 2007

Stats from Nielsen//Netratings for July reveal 73 million unique visits from U.S. internet users to online video sites. 75% of the audience visited YouTube, taking 55 million hits, up from 51 million in June.

MySpace had 18 million hits, Google Video 16 million, AOL Video 15 million and Yahoo! Video 14 million.





Jupiter Research: delivering great online video

8 08 2007

The Importance of Delivering a Great Online Video Experience, a briefing note by market analysts Jupiter Research is now available free-of-charge, thanks to sponsorship by Akamai.

Unsurprisingly, given that Akamai is in the market to sell streaming infastructure, the report concludes that slow-to-start and constantly-buffering online video are among the biggest sources of consumer frustration.

The survey of online 2,319 online consumers claims that around a third of broadband users are interested in watching full-length TV shows and movies on the web; though short-form content such as news packages and music videos still seems to be winning more hearts and minds.

Portals and video-sharing sites get top ranking for sourcing online video, with just under a third saying they’d consider looking on a TV program or channel website (interestingly, women show a greater preference for such destinations than men).

Just under half of consumers say they prefer watching video on a TV screen, which begs the question: why does true convergence remain so painstakingly illusive? (answers on the back of an inter-operable postcard, please).





BBC iPlayer: first publicly-released uptake stats; 4oD update

3 08 2007

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BBC iPlayer launched in beta a week ago today. According to this report, 100,000 users are up-and-running on the service.

paidContent says the BBC puts the number of users so far at 120,000; with a forecast of 500,000 registrations to the service during its first six months. Meanwhile, Channel 4’s 40D service will soon reach 500,000 users, according to The Guardian.

40D has so far recorded 2.5m unique users and 20m downloads of shows since the launch in December 2006.

In a possible hint at the forward roadmap for BBC iPlayer, Jeff Richards, vice president of digital content services at Verisign, which provided the peer-to-peer download technology underlying both the BBC and Channel 4’s services, said: “Over time, the iPlayer could be modified to allow users to embed video.”





Online video usage enters majority

26 07 2007

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Latest stats from the Pew/Internet & American Life Project Online Video study, published yesterday:

– 57% of adults (30-49) are now users of online video, rising to 76% for 18 to 29s

– 31% of 18 to 29s watch online video at least daily

– Top 5 genres / categories (in order of ranking): 1) News [except for younger adults]; 2) Comedy; 3) TV or Movies; 4) Music; 5) Sport

– 57% of online video viewers share links for the material they’re watching, rising to 2 in 3 for 18 to 29s

– For young users social networks are the destination of choice for video watching – 73% of them do this

– 62% of those surveyed prefer ‘professionally-produced’ video content; though this reduces to 43% for younger males

– Just 7% have paid for accessing video content online





3 Out of 4 U.S. Internet Users Streamed Video Online in May

18 07 2007

ComScore’s latest data, released yesterday, states that 74.3% of US internet users watched streamed video online, during May, with each user watching an average of 158 minutes of content; over a third of these (35%) via YouTube.

Numbers are aggregated across Google sites, collectively accounting for 49.2% streaming video market share, followed by Fox (40%), Yahoo (26.6%), TimeWarner (22.3%) , Microsoft (18.5%) and Viacom (14.7%). Both ABC and Disney — curiously split out in a study which otherwise aggregates across the network sites — languishing at < 10%.