Accenture’s 2007 survey of media thought leadership

17 08 2007

Consulting firm Accenture has released its 2007 survey of 100 media and entertainment moguls, citing the following key findings:

  • 80% of execs say web 2.0 is no bubble
  • 68% claim they’ll find a way to monetise social media within the next one to three years
  • 62% believe new platforms are the most important key to growth, with a slim majority in asserting that entertainment portals will win out over social networks (a staggering 86% are planning to devote digital ad spend to the former, v. 41% for the latter)
  • Yet 57% see the greatest competitive threat coming from consumer-generated media
  • And 53% say short-form content shows the greatest promise

“The media value chain boundaries are blurring, driven by digital transformation, disintermediation, emerging new competitors and the rise of end-user control,” the report concludes.

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Paradigm shift redux

17 08 2007

Back in April, I remarked to colleagues that Sir Martin Sorrell’s disclosure that WPP’s ad spend was 50:50 between traditional and new media marked the tipping point of a fundamental paradigm shift in the media landscape.

Henry Blodget’s excellent toplines on Silicon Valley Insider demonstrate that, stateside at least, the trend is only accelerating:

  • US advertising revenue at 4 big online media companies–Google (GOOG), Yahoo (YHOO), AOL (TWX), and MSN (MSFT)–grew by $1.3 billion in Q2, or 42%.
  • US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%.




Content & search the victors in online use study

14 08 2007

U.S. Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to a study produced by the Online Publishers Association (OPA).

The OPA’s Internet Activity Index segments monthly usage by content, search, commerce and communications. While use of search has shown massive growth during the four-year term of the study, it accounts for a share of just 5% of online user time; while use of communications sites, such as MSN Groups and Yahoo! Mail, have plunged 28% since 2003, thanks to the rise of apps such as MSN Messenger.

 Four Year Summary of OPA Internet Activity Index:

                       Share of Time  Share of Time    Share of Time Online
                        Online 2003    Online 2007*       Change 03 – 07
    Content                 34 %            47 %               + 37 %
    Search                   3 %             5 %               + 35 %
    Commerce                16 %            15 %                – 5 %
    Communications          46 %            33 %               – 28 %
    Total                  100 %           100 %                 —

    * 2007 includes January through May.

Tables detailing trends in user behaviour during the last year can be found here.

The OPA believes the key themes driving behavioural change are:

 — A more accessible, and much faster, Internet is driving increased
       overall time spent online.

    — The increased popularity of video is leading to more time being spent
       with online content.

    — The improvement in search allows consumers to more easily and quickly
       find the exact content they are looking for, increasing the likelihood
       they will engage more deeply with that content.

    — The Web simply offers far more content than it did even four years ago,
       increasing content’s share of time.

    — The rise of instant messaging (IM) as a key communications tool has
       been a factor in communication’s reduction in share of time.  IM is a
       more efficient communications vehicle than email.





Online video ads which work: the first answers emerge

13 08 2007

The Wall Street Journal claims evidence is mounting around which online video advertising formats work, predicting that experimentation during 2007 will give way to the serious money moving in during 2008.

Graphic overlays and ads surrounding online video player consoles are among the formats believed to have the greatest impact with consumers so far. The piece also cites research from Ogilvy Interactive, which suggests that contextual ads have three times the rate of cut through.





Web 2.0 trend map

4 08 2007

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Oliver Reichenstein has updated his brilliant map of the 200 most popular web sites, represented through the joint metaphors of the Tokyo subway map and weather forecasting symbols. transposed on to the Tokyo subway map, complete with weather forecast symbols as a metaphor for , has been updated. There’s even a poster version available!

I wonder if the idea was inspired by Simon Patterson’s 1992 work The Great Bear, which took the London Underground map and replaced station names with those of philosophers, actors, politicians and other celebrated figures.

the_great_bear_patterson.jpg 





LonelyGirl15 takes a final bow

3 08 2007

The finale of LonelyGirl15 screens today and MySpace has bagged an exclusive 12-hour premiere window. The site will also offer compressed catch-up minisodes for those who want to recap on the backstory.

The exclusive window builds on an earlier experiment by MySpace, aiming to build appointment-to-view online. From April-June MySpace featured premiere episodes of Prom Queen, created by Michael Eisner’s Vuguru. Again, episodes were made available exclusively to MySpace for the first 12 hours.





Brightcove expands UK business

12 07 2007

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Online video ASP Brightcove is beefing up its UK business with the announcement of a raft of new content partners. Emap, Sony BMG, Hachette Filipacchi and IPC Magazines join existing partners, such as Reuters, MTV Networks, Warner Music and ITV Local. What’s particularly noteworthy is to see more print publishers expanding their digital presence and making the leap in to richer media through the addition of video content.

Emap will be offering ad-funded vids under its Heat magazine masthead, while IPC’s offer is based on content from Nuts magazine — given that both are heavily-skewed towards young males it speaks (predictable) volumes about who they see as the heaviest online users.

More interesting is Hachette’s video-driven version of Elle magazine. Clearly Hachette have taken note of Nielsen/NetRatings assertion back in May that women are the single most prevalent online demographic group; though I suspect that the catwalk models featured in its video features will continue to appeal equally to male users 🙂

The expansion of Brightcove’s UK business is a prelude to ramping up its presence in Europe and Asia “in the not too distant future,” said the company’s CEO Jeremy Allaire.

More coverage from The Independent here.