Variety reports on yesterday’s announcement by Sony Corp and Matsushita Electric Industrial Co. Ltd. that they are to begin offering 2,000 VOD titles via their joint venture TV Portal Service, which can be accessed by internet-connected flat-screen TVs.
While the expansion of the service, initially launched in 2006 by a consortium of six Japanese consumer electronics manufacturers, consumers will be able to access a range of on-demand content, costing from Y200 (US $1.69) to Y300 ($2.54).
At first glance, the move promises to usher in true convergence and offer TV-type content, which just happens to be delivered via the internet, rather than broadcast. Yet, like Apple TV and, to a lesser extent, Windows Media Center, the enabling companies are applying 20th Century business models to a 21st Century distribution channel by limiting consumers to walled gardens of content.
Back to the drawing board…
Aside from delivering what consumers want by making internet-delivered content available on a screen more conducive to the viewing experience unlocking the potential of the internet on TVs, it
Yet again we a move which promises to usher in true convergence, and yet again, the enabler clumsily insists on giving consumers choice only from a walled garden of content.