New U.S. industry group aims to create standards for downloadable media

29 07 2007


The Association for Downloadable Media (ADM), a new cross-industry organisation counting Apple among its founder members, has been launched with the aim of producing common standards for measurement and advertising for audio-visual downloads.

Despite growing consumer use of podcasts, video podcasts and other types of downloadable media, to date it’s been difficult to make these accountable to advertisers. It’s hoped that the ADM, which will have close ties to the American Association of Advertisers and the Interactive Advertising Bureau, will help create a more consistent landscape for advertisers and sponsors, thus increasing monetisation of the sector.