Video-sharing site turns Hollywood producer, marketer

12 08 2007

The Hollywood Reporter sheds light on a fascinating hybrid deal between video-sharing site vidshadow and a new comedy movie, starring Danny DeVito and Katey Sagal. vidshadow will produce two scenes in No Place Like Home, which will feature product placement for the site, as well as cross-promotion and buzz marketing of the movie within a dedicated microsite, also syndicated to 16,200 other sites.