The company is positioning itself as “a human-powered guide to organize the chaos and provide a convenient, easy-to-navigate view of high quality videos from around the world.” In other words, it’s a front-end which sifts and filters professional and user-generated content available from other sources, including Google Video and MySpace.
Content is organised into 200 ‘channels’ from around 15 sources. In its launch presentation, the company claims it’s aiming to tap the 96% of Americans who “cannot find the videos they are looking for when initially conducting a search for specific content” and around half of US online video users who are put off watching more because they can’t face the drudgery of pages and pages of search results.
Versions for Japan, India, France and Germany are due to follow in Q4.
The company is backed by The Pilot Group (Bob Pittman) and William Sahlman, Professor of Entrepreneurial Management at Harvard Buisness School.