Nearly a quarter of WPP Group’s first-half 2007 revenues — US $1.3 billion — came from digital and direct services, reports Media Post. And for group chief Sir Martin Sorrell that’s not enough: he’s aiming to build this to a third of aggregated revenues.
Advertising and the digital tipping point
20 08 2007Comments : Leave a Comment »
Categories : future of advertising, revenues, Sir Martin Sorrell, WPP