Euro Xbox VOD: update

18 07 2007

Rollout of the Xbox Live Marketplace VOD service for European countries will be staggered, according to this report. “It’s going to be a country at a time. We’re going to have to get it right for each country; the rights, as well as the operation and localisation for each country,” said Xbox Live general manager JJ Richards.

“That will be our implementation rollout. So rather than hold everybody up we’d rather turn on France when we get enough French content and French rights, we’ll turn on the UK when we get UK, we’ll turn on Italy when we get Italy,” he added.





Xbox Live Marketplace: content update

11 07 2007

disneylogo.jpg

Disney is to offer movies on a download-to-rent basis via Microsoft’s Xbox Live Marketplace service (see also), including titles from its Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures and Miramax Films studios.

“We’re always looking for more ways to let people experience our films,” said Dan Cohen, executive vice president of pay television and interactive media for Disney-ABC Domestic Television, in the announcement. “With the millions of Xbox 360 consoles in living rooms today with a direct, high-speed Internet connection, Xbox LIVE really has become a terrific device for the delivery of digital entertainment content.”

Microsoft has revealed that in the seven months since the service launched, nearly 10 million movies and TV shows have been downloaded via the service, which now features 2,350 hours of “premium entertainment content” from  15 partners.

The VOD service is currently exclusive to the US market, Xbox users in Europe and Canada can expect it to be introduced by the end of this year.





VOD a fillip for Xbox Live

5 07 2007

Good to see more content providers experimenting with reaching young audiences who may prefer to watch movies or TV via a games console, as profiled in this NY Times piece.

Xbox Live marketplace

The Xbox Live Marketplace offers around 2,000 hours of downloadable content: a mix of download-to-own, download-to-rent (US $2 to $6 for a 24-hr viewing window) and free. contentonce downloaded, can be viewed for up to 24 hours. There’s some HD content, as well as exclusive stuff: a premiere episode of South Park was downloaded 400K times, when offered.

Among Microsoft’s content partners on the service are Paramount Pictures, New Line, Warner Bros., MTV, CBS, A&E and ABC.

“It’s where entertainment delivery is headed,” says Anita Frazier of industry analysts NPD Group. “It’s a natural evolution for any of these boxes, whether it’s a computer or an Xbox or a PlayStation 3 or Apple TV to deliver a variety of content and whether it’s games or music or TV or movies,” she adds. 

Most interesting of all, Microsoft cites “double digit” growth of VOD revenues from the service, every month since introduced.