Online video lures 73 million Americans during July

16 08 2007

Stats from Nielsen//Netratings for July reveal 73 million unique visits from U.S. internet users to online video sites. 75% of the audience visited YouTube, taking 55 million hits, up from 51 million in June.

MySpace had 18 million hits, Google Video 16 million, AOL Video 15 million and Yahoo! Video 14 million.

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Yahoo! overhauls online video

3 08 2007

Yahoo! is to revamp video across its site by year end, say Bloomberg. Music videos, movie trailers, television shows and sports highlights are among the features that will be available on the new site, in a move aimed at attracting more video-hungry users to Yahoo!

Currently Yahoo! share of online video traffic in the U.S. is just 4.6% (vs. Google/YouTube accounting for 21.6% and Fox/MySpace taking 8.1% of traffic).

This Bear Sterns briefing note on Yahoo!, suggests the company focus its activity on social networks, in order to build site stickiness. It also notes that social networks now account for 60% of global online traffic.





Online video copyright: the techies fight back

2 08 2007

copyright.jpg

Major content owners have been deceiving the public when it comes to the accuracy of statements about copyright [at least this time its not the content itself!!], states a complaint lodged yeserday with the U.S. Federal Trade Commission by The Computer & Communications Industry Association (CCIA), a lobby group representing Microsoft, Google and Yahoo! among others.

The complaint argues that content owners have been abusing their market dominance by using copyright warnings “not to educate their consumers, but to intimidate them.” It alleges that named parties have been pursuing “a nationwide pattern of unfair and deceptive trade practices by misrepresenting consumer rights under copyright law,  In some cases, copyright holders threaten criminal and civil penalties against consumers who choose to exercise Constitutionally guaranteed rights.”

The group singles out Major League Baseball, the National Football League, NBC/Universal, DreamWorks, Harcourt Inc. and Penguin Group as the prime offenders. In its coverage, the Wall Street Journal notes “The conflict illustrates the shifting concept of fair use in the digital age. “Fair use” of intellectual property revolves around the question of how much, if any, of movies, books, music and other creations can be used without permission of the owners. As Internet platforms have made it easier to redistribute chunks of content without asking for approval, copyright owners have become more protective about enforcing their rights.”

Examples of ‘misleading’ copyright warnings, usually pre-roll on DVDs and online video:

— NFL telecast: “. . . . Any other use of this telecast or any pictures,
descriptions or accounts of the game without the NFL’s consent is
prohibited.”

  — MLB telecast: “. . . the accounts and descriptions of this game may not
be disseminated, without express written consent.”

  —  Harcourt Inc. book: “No part of this publication may be reproduced or
transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording, or any information storage and retrieval system,
without permission in writing. . . .”   

The CCIA has also launched ‘Defend Fair Use’, a campaign which aims to make “big content come clean”.





ComScore June 07 numbers, U.K.

31 07 2007

ComScore reports that 63% of the 15+ population used the internet during June, with an average of 35 hours per user spent online during the month.

Despite clinging to the prized number 1 to 3 rankings, Google,  Microsoft and eBay all lost a modest amount of reach during the month, while Yahoo! showed growth of just 1%. But the fastest growth of all came from Mozilla, which released an update to its Firefox broswer during June.

Of U.K. broadcasters, Channel 4 put in a strong performance with unique visits climbing 39%, believed to be as a result of online viewing of the latest iteration of Big Brother; the second biggest gain for any U.K. web property for the period reported.





Online viewing on the rise, but TV still in rude health; study

18 07 2007

Just a day after New Paradigm’s bleak assessment that 16 to 29s would rather have the internet than TV, Nielsen and the Cable & Telecommunications Association for Marketing (detect vested interest?) have hit back with their study, which assert that while 63% of 129 million broadband users in the US watched online video during March (a 16% increase from September 2006), it’s “incremental new viewing”, not a substitute for TV viewing. But there’s more: 33% of those surveyed increased their TV viewing time vs. 13% who spent less time in front of the TV.

Other insights include ABC as leader of the pack when it comes to the network TV portals, while the Yahoo! movie site was the frontrunner in the film category.

Sample and methodology: 2,200 online interviews.





Online video performance stats: June 2007

12 07 2007

AOL Video has outperformed MySpace during June, according to Nielsen/NetRatings stats for June, but the competition don’t even hit the halfway mark when it comes to YouTube’s performance.

Rankings:

1. YouTube (51 million unique visits)

2. Google Video (18 million)

3. AOL Video (16 million)

4. (=) Yahoo! Video & MySpace (15 million each)