Yahoo! overhauls online video

Yahoo! is to revamp video across its site by year end, say Bloomberg. Music videos, movie trailers, television shows and sports highlights are among the features that will be available on the new site, in a move aimed at attracting more video-hungry users to Yahoo!

Currently Yahoo! share of online video traffic in the U.S. is just 4.6% (vs. Google/YouTube accounting for 21.6% and Fox/MySpace taking 8.1% of traffic).

This Bear Sterns briefing note on Yahoo!, suggests the company focus its activity on social networks, in order to build site stickiness. It also notes that social networks now account for 60% of global online traffic.

Bear Sterns on the Long Tail

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You’d expect the smart money to get all things online video-related, so it’s gratifying to see Spencer Wang of Bear Sterns, someone who’s been looking at the on-demand promise for as long as I have, update his note from last November on what the long tail means when it comes to £, shillings and $. Here it is, enjoy.